Sarah Laird & Good Company
New York, London & Bali
Artists’ Representative (Brand Strategy, Market Expansion, Messaging, Photo & Design Consulting)
Artist representative Sarah Laird has been developing and expanding her brand and roster with great consistency and consciousness over the seven years since we began working together. We have partnered with Sarah to define and implement her very successful brand strategy, creating print advertising, language communication, and extensive visual development for the agency and for the artist she represents.
Our work with the agency has helped to raise their standing in the photo world, where perception is key. When we first started our longstanding relationship, the agency was simply known as Sarah Laird. Her new name, Sarah Laird & Good Company, more accurately reflects her open-minded view of the world and the agency’s global reach, larger staff, and higher-end roster. We are working with Sarah to determine the next-generation brand strategy for the agency as it establishes new markets, expanding from the US to the UK and beyond.