Chris Craymer
New York, UK & International
We worked on brand development, portfolio editing, book projects for publication, language communications, marketing collateral and packaging with the wonderfully gifted and highly productive photographer and director Chris Craymer for many years.
His acclaimed work, rooted in his tender, whimsical, and very English view of the world, spans all categories. Over the years, we have established a promotional system that clearly communicates the emotional and visual connections between all of the strands of his brand and work.
The first campaign, which spanned three years, was a series of signed posters that link his point-of-view and categories together -- “fashionbeautylifestyleportraits”. The successive system we created is comprised of packaging for large limited edition prints from his “Romance” project, plus a series of beautiful art cards with romantic typography and a playful hand-drawn crown. The system showcases the joyous and deeply English sensibilities of this incredibly successful, popular US, UK and globetrotting photographer and director. We also worked with Chris on his In London and Romance books, which were instrumental in raising his profile in the brand and fine art worlds.